Website Development for Stitches for Dinner

Project Overview

THE PROBLEM

STITCHES FOR DINNER my small crochet brand, lacked an online presence, limiting its ability to reach a broader audience and convert potential customers. Existing fashion e-commerce platforms often overwhelm users with complicated navigation and a lack of personalization, which impacts conversion rates. I needed to build a platform from scratch that not only showcased handmade crochet products but also provided an easy and enjoyable shopping experience for customers.

This project involved building a user-friendly e-commerce website to showcase my handmade products while providing an intuitive shopping experience. Key features include enhanced product discovery, simplified checkout, interactive product display, and optimized performance for mobile users. The goal was to create a seamless, engaging experience that encourages conversions and improves customer satisfaction.

Home Page Design

Bags from Categories

This page was developed in a way that helps simplify the browsing experience, allowing users to filter by category, availability, and sort order. This makes it easier for them to find exactly what they're looking for without scrolling through unrelated products.

Impact: The intuitive design enhances product discoverability, reduces the time spent searching, and encourages deeper engagement with the site, leading to higher customer satisfaction and a greater likelihood of purchases.

Details Page

I developed this page with the user in mind, ensuring all the essential details—size (to cater to a broader audience and provide more personalized shopping experiences), material, care instructions, and measurements—are easily accessible. The "You May Also Like" section encourages users to explore similar products.

Impact: By structuring the page this way, I aimed to streamline the purchasing process, reduce decision fatigue, and increase the potential for cross-selling, ultimately improving user satisfaction and boosting conversion rates.