2022 — 2023

E-commerce Website Management

I managed content for NIVEA EU, ensuring high-quality copy aligned with brand goals while also leading technical website enhancements to improve user experience. By consistently analyzing campaign data, I identified opportunities to optimize content and functionality, which increased engagement.

Content Management & Optimization

I managed content initiatives conducting in-depth market and keyword research to inform and enhance content strategies. My role involved crafting and editing compelling copy, overseeing its publication on the website, and tracking key performance indicators (KPIs) to evaluate and optimize content effectiveness. This experience strengthened my expertise in strategic content development, performance analytics, and audience engagement.

Technical SEO fixes

I conducted in-depth technical SEO audits on a Sitecore-based website, resolving key issues like broken internal links, missing H1 tags, and slow page load times. Leveraging tools like Screaming Frog for site crawling and Google PageSpeed Insights for performance analysis, I identified critical technical challenges and optimized the site’s architecture to improve crawlability and search engine rankings.

Regional SEO Optimization

I adapted SEO strategies to align with the unique search behaviors and trends of users in different regions, ensuring higher visibility and relevance in local search results. This involved conducting regional keyword research, analyzing local search intent, and optimizing content to meet the specific needs of each market.

Campaign Optimization

I drove campaign optimization by leveraging advanced analytics to evaluate performance metrics and identify areas for improvement. Through collaboration with cross-functional teams, I refined targeting strategies and enhanced messaging to boost engagement and conversion rates. My data-driven approach ensured continuous adaptation of campaigns to meet market demands, significantly contributing to ROI and brand growth.

Copywriting

I crafted engaging and clear content that resonated with target audiences and drove action. By understanding audience needs and employing strategic messaging, I created impactful copy for various platforms, enhancing brand voice and promoting products effectively.