I studied Information Management & Business at Loughborough University, and then, I went on to earn an MSc in Project Management at Northeastern University, with a concentration on Agile methodologies.

In the last couple of years, I’ve had the privilege of working on some dynamic projects as a Performance Marketing Analyst at Iris Worldwide, a CX Specialist at Irwin Mitchell, and a Web Product Owner at Widilo. Whether it was driving a 10% increase in conversions through A/B testing or rolling out a new strategy that increased revenue by 23%, I’ve loved solving complex challenges with data-driven solutions, and I’m passionate about making things work better, faster, and smarter—all with the user in mind.

Outside of my professional life, I started a crochet business —designing and selling handmade bags! It’s been an incredible outlet for my creativity and a new way to approach problem-solving as an entrepreneur. Check out the website I built to see my latest creations.

I’m all about tackling projects that create real impact. Let’s connect if you want to chat!